Communication to Customers When you are communicating to your target audience the essential message is“What’s In It For Me?” That is the question all prospects want you to answer. When creating effective written material for your business cards, flyers, brochures, posters, email letters & website, the last thing that your prospects and readers need to […]
Lou’s Quick Tips for Business Success, Part 1
“Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.” Having the right attitude is your first step to business management success. Be fanatical about quality – do it better. Marketing is all about perception. What is the perception your marketing materials / office / vehicles are […]