No matter how large or small your business is, it’s important that it always looks professional to your customers. And while you might manage with a small marketing budget, you want to show your credibility, establish your brand, and create a consistent look and feel that makes your customers and potential customers comfortable with your marketing materials.
At Not Just A Copy Shop we are experts at creating a professional image for your company, establishing and unifying your brand, and giving your message a boost — at an affordable cost — with attractive, persuasive items people can see in person or hold in their hands.
Our great design and production can add impact, value, and appeal to your business. Our skills in branding are comprised of Brand Identity Development, Logo Design, Business Marketing Tools (stationary, brochures, etc.), Unified Marketing Campaigns, and appealing and comprehensible Reports, Manuals, and Documents.
Creating Brand Identity
Do you have brand guidelines for your business? Logo, colors, fonts, and shared design create a look and feel for your business that makes it easier for your customers to identify your products. At NJACS, we can help you boost your brand with printed materials consistent with your brand guidelines and marketing plan, and can help you create them if you don’t have any in place.
Having a consistent “look” for your brand can help create brand identity and make your business more easily recognizable – additionally, it gives your customers a sense of understanding and belonging. This works two ways. First, design expresses your business personality and attitude. Your logo, colors and fonts create the first impression of your business.
Second, consistency is key. Once you have established guidelines, the more consistently you use them, the more quickly your customers will recognize your materials. Think of the Nike “swoosh”, the Holden lion, or the Qantas logo – Whenever you see them, you instinctively know what they mean. You want your customers to recognise your printed materials just as quickly.
What if You Don’t Have Brand Guidelines
Every business, no matter what size can boost their brand by creating basic brand recognition. At NJACS, we have skilled graphic designers on staff to help you develop a logo, appropriate colors, great design, and ways to consistently incorporate these into your printed materials. We work with you to learn your business, and the local market, so we can offer useful input to help you with your choices. Our job is to let you see the possibilities then help you ensure that what you imagine is what you get.
You are not your logo, but your logo can become you. A logo has no intrinsic meaning, but comes to define you. Eventually, as you develop your brand identity, your audience will come to associate your brand with your logo, and transfer their perceptions of you onto your logo. And this is why at NJACS we help you develop a simple, striking, and effective logo that agrees with your core branding message.
Using Your Brand Image
Once you have finalised your branding elements, you should use them consistently. NJACS offers full printing services and we can help you with all of your printing needs. Your brand guidelines should be used for everything you print, beginning with your Business Marketing Tools. Your business cards, A-frames, brochures, posters, banners, menus, invoices, postcards and other materials will all share your brand image. The more your customers see that consistency, the more quickly they will recognize your brand and the more effective your marketing will be. Combine your message, logo, and Marketing Tools and with NJACS you can create a Unified Marketing Campaign. Finally, when it comes time to report your successes, your brand image will also be an integral part of your reports, manuals, and documents. Your branding should be used in your external marketing campaigns, and as an internally unifying element!
Brand-unified, professionally printed and designed materials makes your company appear professional and create brand recognition. You work hard to make your company succeed, and NJACS works hard to make your printed materials successful. We’re part of your marketing team!
Professional Print and Design
NJACS’ experience in design and printing guarantee that all of your marketing and communication tools will be branded and attractive. We pride ourselves on producing high-quality branded items at economical prices.
NJACS offers a FREE consultation with our in-house graphic designers, a “design your own” option, or you can simply upload your design to our website and we will print it.
Let Us Serve You
Not Just A Copy Shop is THE print shop for branded marketing and communication material. Our superb service supports you at all points of the branding and marketing process, from concept, through design, to printing.