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Are You Reinventing The Wheel?

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Are You Reinventing The WheelIn this age of information overload, it’s hard to know how to get your business distinguished from the pack. If you want to be success-beyond-your-wildest dreams, or successful enough to be able to afford some of your dreams, you need to be noticed, individualised, and valued more than your competition.

Differentiation and brand value escalation are the keys to reaching your goals and dreams.

How to turn those keys? If you are a small business owner, chances are that you have thought about this before, or … you never stop thinking about it.

Entrepreneurs are faced with the same dilemma every day: how to do EVERYTHING well.

Impulse and Reason

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impulse-and-reasonWhen you have a tough decision to make, do you ever feel like you have an angel on one shoulder and a devil on the other shoulder, both whispering conflictive things in your ears?

Part of the human condition is the fact that there are multiple influences in our minds that compete with each other, or work together, to form our decision making process. They are like two people inside our heads.

One of those is Reason. Reason uses facts, logic, words, experience and foresight. Reason can unemotionally take in all points-of-view, and weigh the pros and cons. Reason is the side of you that reads, does mathematical calculations, figures out the odds, and strategizes. When you’re faced with a new situation, it is Reason that examines the facts and figures in a rational way, without emotion or feelings, and comes up with a decision that is supported by reason and facts. It’s a very useful process that is vitally important to our lives.