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Calendars – A Marketing Tool For All Times!

November 2, 2017 by Lou Armstrong

Calendars A Marketing Tool For All Times | Printing Services Gold Coast With the New Year just around the corner, it’s a good time to remember that professionally printed calendars from Not Just a Copy Shop allows you to stay in front of your customers 365 days a year!

As marketing tools ‘physical’ calendars can get overlooked in today’s sea of technology. Smartphones and other devices track work meetings, appointments, birthdays, travelling, and wedding anniversaries with ease.

But on physical desktops calendars still rule. For marketers calendars are a great way to connect with your customers. The goal with any type of marketing is to get something to ‘stick’ with your target audience. And keeping your name, brand, and products in front of customers is an effective marketing strategy for any business. A simple and well-organized wall or the desktop calendar featuring high-quality photo shots of your products can market your company more effectively compared to other marketing strategies. People may throw out business cards, but few throw away calendars. They usually hang them on their office walls, every day subtly being reminded of your business and what you offer.

Effective Calendars

Calendars have:

  • High-quality imagery
  • Forthcoming events
  • Infographics
  • Branding opportunities
  • Low production cost
  • High reach/impressions

So, if you’re brainstorming ways to keep your name in front of your customers, send them a free calendar. Here’s how you do it effectively:

  • Branding – make it clear that the calendar came from you and it represents your brand
  • Include calls-to-action, such as seasonal events, special offers, phone numbers, and website URLs
  • Direct people to social media channels and suggest they follow you
  • Remind your customers of upcoming events through the year
  • Include dates for your next newsletters or magazines
  • Include promotional materials, exclusive to the calendar recipient

Creativity Grabs Attention

Typical calendars contain twelve pages, which should be uniquely and creatively designed to grab attention. People are more willing to place items on their desks or walls if they make their surroundings more attractive.

Incorporate Product Information and Exclusive Promos on Each Page

Shoppers are attracted to discount offers or product freebies that can help them get deals or save costs. Illustrated product information and specifications not only gives your business credibility in the eyes of customers, but also lets your customers know what you. However, the product description should not be too wordy to disinterest the reader. Catchy phrases and simple lists are best suited for this case.

Desk calendars are useful in helping customers remember your business name, contacts, and location. They assist your customers to keep track of important dates, events, appointments and meetings. The desk calendars should always have your company logo visible to ensure customers are able to identify with you. Desktop calendars can be imprinted in multiple colors, engraved with gold-imprint, and shaped to meet your specifications. Many other features can be added depending on your specifications. However, even if you opt for a smaller version with fewer features but your company logo well placed, customers will keep your company firmly in their minds.

Professional Printing is a Must!

Calendars must last at least one year, so you have to ensure high quality material is used. It is important that each page should be as durable and vibrant as possible. NJACS’ experience in design and printing guarantee that your calendars will ‘pop’ and last.

At NJACS we pride ourselves on producing high-quality calendars for extremely reasonable prices. Our standard desktop calendars range from $199 for 250, to $1,627 for 10,000. And don’t forget, we also offer refrigerator calendar magnets for as little as 25-cents apiece!

Getting Your Calendars for 2018!

As always at Not Just a Copy Shop, we offer a variety of design options for your convenience. You can consult one of our highly-skilled designers, design your own prints for free, or create your own artwork.

NJACS offers a FREE consultation with our in-house graphic designer if you would like to explore design possibilities and/or have NJACS design your calendars.
It’s just that simple!

To order or to get more information, get in touch with us via our Contact Page.

Let Us Serve You

Not Just A Copy Shop is THE print shop for 2018 Calendars. We have multiple levels of assistance at reasonable rates to help meet your printing needs, and the skill and experience to help you get exactly the product you need to keep your records perfectly!

So, if you need high-quality and branded calendars make sure to get in touch with us at Not Just a Copy Shop. Our superb service supports you at all points of the process, from concept, through design, to printing.

When it’s time to think about ordering branded calendars or for any other printing project, call us at 07 5523 2008 or send us an e-mail at service@notjustacopyshop.com

Filed Under: Calendar Printing

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(07) 5523 2008

1/81 Minjungbal Dr, Tweed Heads South, NSW 2486

Monday to Friday 8:30AM - 5:00PM

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