Amazingly, it’s far from it. If you’re strategizing an effective marketing campaign for your business, increase your success rate by discovering secrets about direct mail. Introducing some remarkable statistics:
- 80% of adults keep some mail that companies have sent them in the last 4 weeks.1
- 5 billion coupons were redeemed in 2015.2
- 92% of shoppers say they prefer direct mail for making purchasing decisions.3
- 42% of recipients read or scan mail pieces.4
- 36% of people under 30 look forward to checking the mail each day.5
- 66% are more likely to remember to use a voucher if they have a physical copy.6
These statistics show that while many people consider direct mailings to be expensive and ineffective. Remarkably this is not the case. The derogatory term “junk mail” is not an accurate description of a modern, well-designed, well-targeted, and well-timed direct mailing.
E-mailings are a much easier and cheaper form of mass marketing, but they tend to have a very low open-rate. Because direct mailing items, are by nature more expensive, the secret is, they actually have a higher open-rate. According to the CMO Council, 79 per cent of consumers respond instantly to direct mail advertisements, while only 45 per cent of e-mail recipients do the same.7
How to make the most out of direct mailings
Discover some of the key elements that can make your direct mailing successful.
- An accurate mailing list of your precisely targeted population. (Australia Post by selected post codes & categories).
- A mailing list that is linked to e-mail lists (including social media such as Twitter, if possible).
- Well-timed delivery of the direct mailing in relation to market events, such as sales, new product releases, promotional offers, etc.
- Direct mailings coordinated with well-timed e-mailings, Twitter messages, and/or media promotion.
- Direct mailings that are well-designed, well-targeted, and well-timed specifically to catch the eye and pique the curiosity of the recipient sufficiently to ensure an above average open-rate.
Improvement on your ROI
Not Just A Copy Shop is here to inspire you to improve in your direct mail marketing campaign and make it sensational. A high ROI for you means repeat business for us.
Expertise and specialization in graphic design, copy writing, and printing provides you with an increased edge over your competition and serves to maximise your marketing investment.
Putting money in your pocket is what inspires us
Tell us what’s important to you and let’s talk about how to most effectively and economically turn your direct mailing challenge into a business success story. We’ll work with you to make sure that your target population is properly identified and your mailing list properly assembled.
Discover why you need to be a direct mailing expert
Available to your business, are three different levels of creative assistance at reasonable rates to help you increase your business through creative writing and design.
When it’s time to produce your direct mailing, or any printable items you need, check out our Bronze, Silver, Gold, and Platinum plans. Decide which plan is best for your business, regardless of what stage you may be at, and let’s start printing to promote your business!
Call us at (07) 5523 2008 or send Lou an email at email@example.com