Although the old saying goes, “Don’t judge a book by its cover,” the reason the saying exists at all is that we do judge books by their covers. And everyone knows that first impressions are lasting impressions.
This is why, if you run a business in this hyper-competitive modern world, it is an absolute necessity that you have high quality letterhead paper for your business.
Any business that corresponds with its clients through letters, quotes, estimates, or any kind of printed content, needs to have a professional and attractive letterhead.
Your letterhead (and envelope, but that is a post for another day) will often be the first point of contact with existing and prospective clients, and you want to have a letterhead that represents your company and impresses your clients.
A professionally designed and printed letterhead conveys the proper initial impression to your contacts.
How Can Custom Letterheads Improve Your Business?
Letterhead increases brand awareness – It is crucial that a business have a market identity and image that is instantly recognisable. Your clients and prospects should be able, in a glance, to recognise that a communication is from you!
This is where custom letterheads are useful. Custom letterheads identify your business, set a tone (established, edgy, modern, traditional, technological, fun, eco-friendly, and so forth), and define your brand.
A good letterhead is easy to identify, singular enough to be recognised, and well designed. Not Just a Copy Shop can take your existing letterhead, or work with you to develop a unique and attractive letterhead.
Letterhead establishes bona fides and professionalism – The quality of custom letterhead demonstrates a sense of commitment, which alerts your contacts that you are serious – that you can be trusted.
A strongly designed letterhead, well-printed on good paper can create credibility and build immediate connection. The first step to turning prospects into clients and clients into repeat customers.
Why A4 Letterhead?
The international letterhead size is an A4. It is what most businesses will expect and paper and envelopes are available and economical.
Some Things To Consider
- Important Information – What do you need to have on your letterhead? Your logo and contact information are a given, but is there anything else that your clients and contacts need to quickly know?
If you need design help with a logo? Not Just a Copy Shop offers logo design services in a streamlined 5-step process!
- Paper – Your letterhead should speak to the quality of the services and goods you offer. Paper is the tactile aspect of your letterhead, and it also affects how a print looks. Not Just a Copy Shop offers a range of paper in different finishes and weights.
In general, paper for letterheads ranges from 80gsm (gsm = grams per metre squared) to 160gsm but generally about 100gsm to 120gsm is best. Finishes are cast, gloss, dull and matte, and different colours are available.
At Not Just a Copy Shop our staff is happy to go through all the options available, to help you develop a letterhead that best expresses your brand, skills, confidence, and trustworthiness.
- Printing Method – Letterhead is often intentionally subtle, but if you want to spice things up, Not Just a Copy Shop offers customised options from four-colour process printing, metallic ink, spot UV or pantone spot colour inks to embossing, die cutting or foiling stamping, Our custom print finishing options can give your letterhead (or other projects) that extra sizzle that will get your products noticed by your potential customers. And that means increased conversions and sales.
Not Just A Copy Shop Makes It Easy!
Contact us at (07) 5523 2008 or send us an email at firstname.lastname@example.org.