Placing advertising and marketing material at your point of sale is an age-old business strategy, particularly in retail and food industries.
And strut cards are the tool of choice for many other businesses who do P.O.S advertising, as well.
In this era of hash tags, viral marketing, and bright bold campaigns – strut cards are being reinvented.
Why Use Strut Cards?
‘What’s so great about strut cards?’
In this age of digital advertising, traditional P.O.S marketing methods might seem to have been left behind.
And yet, these traditional marketing methods are effective and economical, and offer advantages that digital advertising cannot.
Strut cards are a great example of this – perfect for on-shelf or counter displays and they can be used to add colour to a display, boosting the visibility of a short-term promotion.
Strut cards are 100% portable. They are placed at the point of sale, to catch customers’ eyes and tempt them into last minute purchases.
A strut card can’t be turned off, its page can’t be turned, there is no channel to change, and Ad-blockers don’t affect them.
Consequently, strut cards can often reach a wider audience than digital advertisements.
At Not Just a Copy Shop we’re all about the reinvention of the strut card and helping you capitalise on the power these mighty, little cards have to offer.
Maximising the Impact of Your Strut Cards
In the past, struts cards were dull, flat, boring and lifeless.
That is no longer true.
In the same way other print has gone bright, artistic, clever, and inventive, strut cards are no longer a ‘vanilla’ product.
2. Strut cards are cost effective
You don’t need to have a massive budget; in fact it’s usually the opposite.
Strut cards are cost effective, high quality, and durable.
3. Strut cards integrate seamlessly with social media
Seeing a hashtag or QR code on your strut card allows customers to follow your story online.
These days, most advertising sees the involvement of a hashtag because your advertisement is part of a bigger campaign.
Strut cards can be used to engage people in social media activity because they are used for offers, loyalty cards, or a special promotio
The Look and Feel of your Strut Cards
Strut cards are convenient, engaging, and very appealing.
But how do you design a strut card that will work for you?
Here are four tips to begin.
Strut cards are not there to provide an ‘information-dump’, that’s what catalogues, brochures and leaflets are for.
Strut cards are used to catch the attention of your audience in a snappy and creative way.
Use bold and bright colours so your strut card stands out. Don’t be afraid to keep it simple, as these are often the most effective types of strut cards.
As with all marketing material, colour plays a key role in your strut card.
The size of strut cards means that the design and colour should be unique, appropriate, and customer orientated, to grab and keep their attention.
Text used in strut cards should be minimal, as space is limited.
The text on your strut card should be to the point and attention-grabbing.
Strut cards are typically used for offers and discounts, so be sure your discount percentage or “deal” are the focus of your card.
4. Call to action
Because strut cards have limited space for information on your product, service, or offer you will probably want to provide your customer with ways to receive more information.
This can be accomplished in several ways; providing an email address, a website, or using social media icons to direct your to additional information.
These days, the most popular form of call to action, are QR codes (mentioned above). Use these to give your customer instant, accessible, and additional information.
Designing your strut cards with Not Just a Copy Shop
We offer a FREE consultation with our in-house graphic designer if you would like to explore design possibilities and/or having Not Just a Copy Shop design your printed products. We also offer a “design your own” option in which you can create your own design online, which we will then use. Finally, if you have your own design you can simply upload your design to our website and we will print it.
Standard Features & Options:
400 gsm Artboard
Cut to Shape
Strut Added to Reverse
Getting Your Strut Cards
Because of the benefits strut cards offer, you should strongly consider them as part of you ongoing marketing. The benefits of a well-designed strut card spread across your point of sales can be massive and inexpensive.
If you need high quality strut cards make sure you get in touch with Not Just a Copy Shop. Our superb service supports you at all points of the process, from concept, through design, to printing. You can have great looking and affordable strut cards in no time at all!