What if you could extend the power of your business (or “branding”) cards? At Not Just A Copy Shop, we have several variations on the business card that can be just the thing for your branding and marketing efforts!
But business cards are so taken for granted that sometimes we don’t think of that little 2″x3.5″ rectangle of paper containing our name and contact info as what it is: a brilliant opportunity to market yourself or your business to a completely targeted and captive audience – the people to whom you hand those cards.
In this post NJACS is going to talk about your traditional business cards and suggest four new ways to use “business” cards in your marketing and branding: Marketing Cards; 2xDL Marketing Cards; Membership Cards, and; Appointment Cards.
The Advantages of Branding (“Business”) Cards
Cards are not just a convenient way to share your key information, but are also a chance to sell products, services and image. This means your business card should reflect the information, messaging, and purpose your card is intended to have. Here are five strategies to ensure that your business card fulfills as many purposes as it can.
Use your business card to offer discounts, serve as event tickets, appointment cards, or note cards. If it fits your brand, use non-traditional elements such as stickers or scratch cards that encourage potential client to hold onto your card for future advantage.
#2 Think Socially
Have your card include your QR code or SKU. This encourages the recipient to go to your website, where they receive even more branding, marketing, and product/service information. This will increase tracking efficiency – Every visitor who comes to your page via that code was given a certain card at a certain event. You can analyse which cards are most effective and which arenas bring the most response.
Business cards are one the most effective networking methods there is – not only are cards convenient, but the initial contact is personal. To increase its networking power, make your card “sticky” by including your photo, or even a quote of philosophy or business approach. If possible, incentivize others to hand out your card for you.
Increase how “sticky” your card is by using to spread knowledge. Quotes, facts, statistics, or other information can make your card more entertaining, and lodge it in the brain of your recipients.
Another great strategy is to share the positive experiences other customers have had with your product or service. We do this in almost all other forms of printed marketing, so why not on our cards? Quotes, photos, and links can demonstrate the ways other customers have been successful using your products or services.
Expanding the Uses of Business Cards
At Not Just A Copy Shop we have several suggestions to extend and improve your usage of branding cards.
Marketing Cards: Often referred to as “mini-billboards”. These cards are light on text, and are perfect when you only have 3 seconds or so to get your message across. Featuring clear, expressive graphics, a well-designed Marketing Card is bold statement of who you are and what you do!
2XDL Marketing Cards: These cards have ‘double’ the advantage of traditional Marketing Cards, as they fold out to reveal more marketing material. This means twice the information for the same wallet-space and mailing costs!
Appointment Cards: Appointment Cards are great ways to turn casual interactions into leads. With space for date, time, and a short memo, Appointment Cards can bring potential clients into physical meetings, where you can turn on your full marketing efforts. Well-designed Appointment Cards need to be practical and easy to write on.
Membership Cards: Membership Cards offer clubs, gyms, membership advantage programs, and other businesses with a clear way to identify their members. They identify existing customers, and give them a sense of connection and belonging.
Professional Print and Design is a Must!
NJACS’ experience in design and printing guarantee that your business cards will both ‘pop’ and last. At NJACS we pride ourselves on producing high-quality business cards for extremely reasonable prices. Prices depend on card-stock and design, so contact us for more information!
NJACS offers a FREE consultation with our in-house graphic designers. NJACS also offers a “design your own” option in which you can create your own design online, which we will then use. Finally, if you have your own design you can simply upload your design to our website and we will print it.
Let NJACS Serve You
Not Just A Copy Shop is THE print shop for Business cards. If you need high-quality and branded cards make sure to contact us at Not Just A Copy Shop. Our superb service supports you at all points of the process, from concept, through design, to printing.