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Successful Print Marketing On A Tight Budget

October 8, 2014 by Lou Armstrong

When you’re starting a small business, it can be difficult to promote your products and services. Your budget will no doubt be tight, and you might still be unsure about the marketing strategy for your company.

But that doesn’t mean you should not invest in advertising. Rather, you can still get results while being extremely prudent about the marketing decisions that you have to make.

One approach that is both powerful and cost-effective is using print marketing for your business.

Print marketing in the digital age

Yes, many believe that the trend has already shifted to the online scene. However, the effectiveness of using print media still remains invaluable. That is why print marketing is still a viable solution for promoting your brand, your products, and your services.

Today, a lot of businesses have diverted their marketing budgets to online strategies. And therein lies your opportunity. Print marketing has become unique in itself and this allows it to effectively appeal to the emotion and impulse of your target market.

Top tips to get the most out of your print advertising

  1. Have a well-defined target audience
  2. Put in useful, relevant, and meaningful information
  3. Mix things up and use different kinds of printed materials
  4. Encourage sharing by choosing items which your audience will appreciate
  5. Make a strong connection by allowing them to have a closer look at your company
  6. Don’t forget about direct mail
  7. Work with a print partner that values your goal – like us, your friendly team at Not Just a Copy Shop!

High-Quality, Budget-Friendly Printing In Gold Coast

Having a successful marketing campaign does not have to take too much of your budget. For top-notch print marketing ideas and resources which are well within your reach, consult your partners here at Not Just A Copy Shop.

Your friendly, one-stop print shop will help you grow your business by providing you with quality print work at the lowest cost possible. Call us today on 07 55 232 008 or simply use our online enquiry/order form.

Filed Under: Business Flyers, Printing Services

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(07) 5523 2008

1/81 Minjungbal Dr, Tweed Heads South, NSW 2486

Monday to Friday 8:30AM - 5:00PM

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