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Impulse and Reason

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impulse-and-reasonWhen you have a tough decision to make, do you ever feel like you have an angel on one shoulder and a devil on the other shoulder, both whispering conflictive things in your ears?

Part of the human condition is the fact that there are multiple influences in our minds that compete with each other, or work together, to form our decision making process. They are like two people inside our heads.

One of those is Reason. Reason uses facts, logic, words, experience and foresight. Reason can unemotionally take in all points-of-view, and weigh the pros and cons. Reason is the side of you that reads, does mathematical calculations, figures out the odds, and strategizes. When you’re faced with a new situation, it is Reason that examines the facts and figures in a rational way, without emotion or feelings, and comes up with a decision that is supported by reason and facts. It’s a very useful process that is vitally important to our lives.

What should you include in a business newsletter?

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The team at Not Just a Copy Shop have wide experience in creating effective print newsletters for business. To helping you in brainstorming a fitting design for your newsletter, we’ve put together this list of essentials for you to keep in mind when designing a newsletter.

Start by considering your branding

Of course, your newsletter must reflect the identity of your business. This can make you stand out a lot more. Also, the content must be highly stimulating, especially the headlines. And don’t forget to include relevant images to make it more exciting.

Make it easy with Design4Print

Not Just a Copy Shop can help you create a newsletter design that really shows off your business, using exceptional copywriting and outstanding graphic design. Or, you can choose to be your own graphic art designer by using the Design4Print service on our website. Using the easy-to-use online editor, you can design your very own newsletter in just a few clicks.

The Benefits Of Having A Custom Letterhead

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Custom Letterheads

In business, communication is important. That is why as entrepreneurs, we regularly send out letters to our clients and prospects, as well as our partners. Business correspondence constantly takes place from small businesses all the way up to the largest corporations. Most companies, especially the larger ones, print their letters with some form of letterhead, and using a custom letterhead contributes to the success of their business. Here’s how custom-made business stationery can help your company.

Improves Brand Awareness

Having a market identity that your target audience can recognise is crucial. As you send your prospects and existing clients direct mail, you should see to it that they could accurately identify your company by just looking at the envelope as well as the letter itself. This is where custom business stationery can help you. Custom letterheads and envelopes can significantly boost the consistency of your branding. As a result, people can easily identify you and set you apart from the rest.

Successful Print Marketing On A Tight Budget

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When you’re starting a small business, it can be difficult to promote your products and services. Your budget will no doubt be tight, and you might still be unsure about the marketing strategy for your company.

But that doesn’t mean you should not invest in advertising. Rather, you can still get results while being extremely prudent about the marketing decisions that you have to make.

One approach that is both powerful and cost-effective is using print marketing for your business.

Print marketing in the digital age

Yes, many believe that the trend has already shifted to the online scene. However, the effectiveness of using print media still remains invaluable. That is why print marketing is still a viable solution for promoting your brand, your products, and your services.

Engaging Your Target Market With Taglines

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In establishing your company’s market identity, it is important to consider how you want people to feel about your products, services, and brand as a whole. Emotions have a significant impact on how consumers make the market decisions.

That is why it can be highly beneficial if your marketing campaign appeals to the impulse and emotion of your target audience. The first step in doing so would be having a good set of taglines.

 

Taglines And Their Emotional Impact

Taglines are short statements that can shape the way people think about your company. Typically, these short but stunning sentences are aimed to stimulate emotions and feelings while conveying to the audience what your business is all about.

Taglines make your target market feel something about your company. This feeling will be remembered well and eventually, it gets people to engage with your brand.

Building A Winning Business By Winning Hearts

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When handling a business, it is easy to focus on the numbers involved in marketing and sales. These are usually regarded as the main parameters that determine the situation of your company.

As an entrepreneur, we always want to see positive reports on these aspects. Then again, if we fail to focus on the little details that eventually affect the larger ones, it would be difficult to get the results that we expect.

 

One of these little details would be customer experience. The way people see, hear, and feel your products or services is something that you should consider if you want to stand out from the rest.

For the physical aspect of the experience, it is important to make sure that your market identity is easily remembered by using various strategies in building and promoting your brand like elegant flyers, brochures, and posters or even innovatively-designed product packaging.

Identifying And Promoting Your Point Of Difference

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In a very competitive market, a lot of effort is put in trying to stand out from everyone else. If you can make your business stand apart from your competitors, then things can be a lot easier for you.

 

More customers are made aware of your products or services. More people become interested about your business. Satisfied clients help spread the word about what you bring to the table.

 

The question is, “How can you persuade your market audience to patronise your products or services and not one of the numerous others in the business?” The answer lies in your ability to determine, establish, and promote your Point of Difference.

 

What is a Point of Difference?

In essence, it is what makes sets your business and your products or services apart from the others. When trying to decide on something, consumers have one question in mind. “Why should they choose you?” Your Point of Difference should then be the answer to this question. Even a little extent of uniqueness and differentiation could lead your company towards a much better shot at success.