Very few of our competitors (if any) let their customers and prospects know why they do what they do. What their purpose is. Why they exist. Why they get out of bed in the morning.
Thinking Outside to Inside:
All of our competitors communicate from the “outside-to-the-inside” to their audiences. In this sequence:
- They tell everyone what they do
- Then they tell them how they do it
- Lastly, they might tell them why they do what they do.