In a world in which potential clients and markets are bombarded with input –text messages, spam, advertisements, and many other intrusive calls to action – it is important to choose advertising techniques that maximise bang for the buck. One of the most efficient tools for branding and advertising, in the right circumstances, are large posters that clearly display a marketing and branding message.
When properly used, posters catch the eyes of people and introduce them to products or services that they wouldn’t otherwise have known about. This “sticky” ability to get into people’s minds and stay there can have huge advantages for businesses looking to create brand awareness and sell products or services.
At Not Just a Copy Shop, we are happy to present you with some reasons you should seriously think about using well-designed posters in your promotional efforts.
Advantages Of Posters
Posters are Economical. Compared to advertising channels such as radio and print, creating and distributing posters is much cheaper. In addition the process is much simpler, only involving a few people and a printing service. A poster can be an initial concept at the start to finalisation in a matter of days. This means you can begin your promotional work much quicker
Distribution of posters is also relatively simple. Commercial poster distributors will put them up for you or you can go out and hang them yourself. You do, however, need to be aware of local laws that may prevent posters from being placed in certain areas.
Active Response. Posters capture a captive audience that is already engaged in its surroundings. Whether they are standing at a bus stop, walking past telephone poles, or at a local bookstore, people notice posters naturally as their eyes wander. A cleverly designed poster will include a memorable call-to-action phrase that urges the viewer to take action. Posters can also be captured by digital phone cameras, or include a URL or “button” to lead to a website.
Visibility. Posters can be hung anywhere people’s eyes might wander. You can hang multiple posters in one area to increase visibility. Repetitious placement of posters ensures that your brand or message stick in people’s heads. You can place your posters in specific locations, chosen with a mind for where you potential clients gather. Properly organised poster promotion showers people with imagery, making sure what they see will stick in their heads for longer.
Strategic Location. The biggest advantage of posters is that they can be put almost anywhere and seen by almost anyone. This means that you can specifically target your marketing/branding. Posters can be placed to target particular locations. For example, coffee shops might prefer to situate posters near universities, libraries, or other areas where thirsty customers might be considering a pick-me-up. Posters can also be placed where people congregate or wait. For example, near bus stops or train terminals, or anywhere there are queues. You can put them up in the ideal locations where your target audience is located, increasing the chance of a positive response. The versatility of posters makes them an ideal form of promotion.
Posters Give Continuous Exposure. When you hang up posters, potential clients see them for as long as they are left up. Unlike print ads or flyers, posters cannot end up in the trash.
Continuous exposure also means you can reach your audience repeatedly in high traffic display areas. This repetition increases the likelihood that a potential client will convert to a customer.
Because posters can be an integral part of a long-term marketing plan, you might also want to consider having them laminated or framed, which Not Just a Copy Shop is also happy to help you with!
Getting Your Posters
Because of the benefits posters offer, you should strongly consider them as part of you ongoing marketing. The benefits of a well-designed poster spread across well-chosen target locations can be massive and inexpensive.
If you need high quality posters make sure you get in touch with Not Just a Copy Shop. Our superb service supports you at all points of the process, from concept, through design, to printing. You can have great looking and affordable posters in no time at all!
Call us at (07) 5523 2008 or send us an email at firstname.lastname@example.org TODAY!