Running a small business can be exciting and exhausting at the same time. Sometimes, the small details of maintaining a business can get in the way of enjoying the fruits of the work. Consequently, savvy small business owners research useful tips to help them keep their business going and ensure that they have a chance […]
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Lou’s Quick Tips for Business Success, Part 3
Value Adding and Beyond Value adding is a powerful way to increase customer loyalty and generate positive word of mouth referrals. Look at where you can add unexpected value to your clients. We can work with you to provide a range of options to ensure people who do business with you become your best source […]
Lou’s Quick Tips for Business Success, Part 2
Communication to Customers When you are communicating to your target audience the essential message is“What’s In It For Me?” That is the question all prospects want you to answer. When creating effective written material for your business cards, flyers, brochures, posters, email letters & website, the last thing that your prospects and readers need to […]
Lou’s Quick Tips for Business Success, Part 1
“Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.” Having the right attitude is your first step to business management success. Be fanatical about quality – do it better. Marketing is all about perception. What is the perception your marketing materials / office / vehicles are […]